Scott Andrew identified four elements to become a Rugged Entrepreneur. These elements can be developed by anyone and are helpful to every type of entrepreneur. But all four of them are necessary to do the job well. The Four Foundational Elements of being a Rugged Entrepreneur are:

• A fervent work ethic

• A humble and healthy pride (what I call “Rugged Pride”)

• Fortitudo mentis (aka, mental toughness)

• Faith

Are you ready to Rugged UP?